Analyzing the Marketing of Florida’s Tourism Industry
The World Tourism Organization notes that tourism is one of the fastest growing economic sectors in the world. As the global market increases and new tourism types and destinations develop, established destinations must take a proactive and progressive stance to maintain their economic competitiveness.
1) What conceptions are being sold by the state tourism agencies?
2) How do these conceptions vary geographically, at the state and metropolitan scales?
3) What are the implications of these conceptions?
4) How are these conceptions commodified as tourism products?